![]() ![]() ![]() Most new PPC marketers select both the search and content networks when they set up their first campaigns, and they usually use the same keywords, ad content and payment amount for each click.īut the specific queries and websites that trigger your content network placements can be significantly different than what yields results on the search network. Search network placement refers to PPC ads that appear in search query results, while content network placement means websites that display PPC ads as blocks within their pages. ![]() Separate search and content ad placements. To avoid losing money on irrelevant clicks, focus on phrase or exact match keywords.Ģ. ![]()
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